In the ongoing Ion-X vs. sapphire "picture quality" debate, the tech community is forgetting one all-important element.

Luxury items like the Apple Watch are not needs whatsoever. Just like a nice bag, shoes, suit, or car, it's a product you buy out of desire.

Earlier this year, Hyundai brought its Blue Link-connected car platform to Android Wear, giving its users the ability to start their Hyundai cars remotely right from their wrist. Today, Hyundai is bringing this functionality to the Apple Watch.

Another day, another analyst report on Business Insider. Today, Pacific Crest analyst Andy Hargreaves believes that "demand for Apple Watch has fallen sharply from initial levels."

If you own an Apple Watch, you'll be happy to know that getting music playlists on your Apple Watch is incredibly easy.

The Apple Watch has no killer app. And it will never have a killer app.

A newly-revealed patent demos some interesting plans for Apple Watch. But these definitely won't be shaking up the world.

A report from Bloomberg which uses Slice Intelligence data shows that Fitbit is still doing well nearly two months after the Apple Watch has gone on sale.

While it debuted in MacBook, Force Touch is one of Apple Watch's coolest features, and it's probably coming to the next iPhone.

A new study suggests that a large number of users dont use their smartphones more than once an hour, and that sleeping with them has become second nature.

The charging solutions for Apple Watch are simple: Plug it into an outlet or use a spare battery. And don't expect anything more for a very long time.

DisplayMate has published a detailed report today analyzing both the Ion-X Glass and the sapphire displays that come on the various Apple Watch models.

I remember having one of these smartwatches when I was a kid. It was fun and I enjoyed changing TV channels at school when I wasn't suppose to.

Just like every app does not belong on the Apple Watch, every iPhone interface will not transfer to the face of a wristwatch.

Apple Watch may seem like a design icon in its own right, but it's really just a mishmash of established wristwatches with the iPhone itself.

Apple's Made For Apple Watch Program (MFAW) has been around for about a month now, and we're all waiting for some great aftermarket bands to hit the market. JUUK looks like it may be the first.

While most assume that Apple's wearable goal was to make a great smartwatch and nothing more, Apple Watch Plan B might actually be the main thing.

On the agenda for episode 8 is the 2nd beta of Watch OS 2, 2nd beta, whether the watch is actually doing better or “about the same” proportionally as the original iPhone, rumors for Apple Watch 2, and celebrity reviews of the watch.

Want to make sure your Apple Watch Leather Band last longer? Use Leather Oil to protect and soften it so that it looks newer and feels nice.

The company behind Reserve Strap -- a band that promises to charge your Apple Watch while you wear it -- has released it's final design along with a shipping date.

Popular musician and entrepreneur Will.i.am, who debuted his own wearable dubbed the Puls smartwatch had some words for the Apple Watch during a panel discussion at the Cannes Lion festival.

Bowling Central will allow owners of the Apple Watch to use the Watch as a Wii-like remote in an update to its game.

Apple has released the second beta of watchOS 2 to developers today.

I'm not thrilled with my Apple Watch experience so far. And maybe that's exactly what Apple wants.