For all the new technology packed into Cupertino's wearable, the Apple Watch Sport Band may be the most critical to the company's future.

YouTube celebrity TechRax presents his Apple Watch Edition unboxing. This thing is going to blow up!

The Geek Watch app is a clever Casio throwback spoiled by Apple's silly third-party Faces lockout.

The Montblanc smartstrap is an inelegant, bulky, reactionary, and pointless device. And it intends to compete directly with Apple Watch.

If you're struggling to fit the Apple Watch into your lifestyle, you should probably stop trying and just let it happen.

Traveling with the Watch. How experiences of the Watch are shaped by differences in personal interests and daily routine.

Since the first day—which we’ve excluded from this next chart to focus on detail—US orders have generally remained under 30,000 per day.

Being able to easily get the time was the reason people started wearing watches in the first place.

Previously, her 12-month projection was about 30 million. Now, she's raising it to 36 million, more than double Kuo's estimate, based on the available information.

You need a tethered handset to use most of Apple Watch's communication features, but it can actually send and receive some types of messages without iPhone.

The Watch is expected to hit retail stores sometime in June according to Tim Cook, so it appears that Apple has begun to roll out bands of ahead of its arrival.

It hasn't even been a month since people have started receiving their Watches and already we're seeing medical centers taking advantage of the Watch's ability to monitor behavior.

A great writeup by Mark Rogowsky on the story behind Uber for the Apple Watch.

Your Apple Watch Sport came with two band sizes. And thanks to this neat bit of thoughtful design, you might be wearing the wrong one.

Reports indicate that featurewatch maker Pebble is having trouble keeping the company in business as it tries to challenge Apple Watch and Android Wear.

The 38mm Apple Watch is not selling at near the pace of its bigger brother, but everyone (including Apple) probably expected as much.

Some of the best use cases for the Apple Watch appear when you’re out and about and need to quickly check something or get things done.

Oh, no. Just 15 million? What a flop.

If you've been looking to add a third-party Watch band to your Apple Watch, these Apple Watch adapters may be what you're looking for.

I have to agree with much of what Johnson says. While I have no issues with the Digital Crown, after reading this piece, I think there are some things Apple could do to make it a tad bit simpler.

The Pinterest app for Apple Watch is still nowhere to be found. Company co-founder Evan Sharp just told us why.

To me, retail might be Apple's greatest asset when it comes the long-term adoption of Apple Watch.

Everyone seems to be denigrating the very idea of the protective Apple Watch case. But their lifestyle is not my lifestyle. Or yours.