Our brand new Apps section is live, and we've got animated, interactive demos of tons of cool new apps. If you don't know what to expect from Apple Watch's awesome third-party developers, this is definitely the place to be.

It looks like you'll be able to spice up your Apple Watch Sport with a few of the more premium strap options (which you might actually need to do in case Apple prices the stainless versions out of reach of the majority of users).

Gene Munster of Piper Jaffray expects Apple Watch to cost $499 for the steel version and $4999 for the Edition. He also thinks that Edition will only sell about 10,000 units on the year.

The gold standard of the luxury watch industry helps explain why you probably won't be able to afford Apple Watch Edition.

Mark Wilson thinks the Apple Watch will be a flop even if it moves 100 million units.

Tim Cook said he will think about gifting Apple Watch to all Apple employees.

LG Watch Urbane LTE features a cellular radio, a massive battery, and a stiff, uncomfortable build. Now you know why Apple didn't bother with all that needless added bulk.

Apple Watch has clearly been designed as a unisex wearable, with only case size being the difference between feminine and masculine models.

The Huawei TalkBand 2 is a bizarre bracelet/Bluetooth earpiece hybrid.

The new Huawei Watch smartwatch is yet another circular wearable built on the Android Wear platform.

The New York Times leaks news of an unannounced Power Reserve feature where Apple Watch can be set to display just the time and nothing else.

Apple is building an apparent demo area outside the Yerba Buena Center for the Arts in preparation for their March 9 event.

A new Apple Watch emoji is coming to OS X and iOS, and it's based off of the standard stainless steel version of the wearable.

Click promises to bring the spring bar strap adapter to Apple Watch.

The more I think about the Pebble Time, the more I see it as a toy version of Apple Watch.

Pundits and critics have both been struggling to identify Apple Watch's most obvious raison d'être, but they've been coming up empty. It turns out that there's a very good reason why.

The Reserve Strap might be the first Apple Watch battery booster available, but it's just the first of many you should probably avoid.

Tim Cook says Apple Watch can operate as a door-unlocking automobile key-fob.

Swiss watchmakers begin to unveil their half-hearted, rushed attempts to compete with Apple Watch.

Jim Suva with Citigroup weighs in on the price of both the stainless steel Apple Watch as well as the cost of Apple Watch Edition.

Apple Watch Edition will be expensive. But will luxury watchmakers be able to create custom replica Faces and price them accordingly?

Luxury industry experts weigh in the the target clientele and possible prices of Apple Watch Edition.

Pebble Time is raising millions of dollars on Kickstarter, but the wearable is not what the company says it is.

In an interview with Recode's Kara Swisher, President Obama was asked the question on whether or not he's used any wearables. He briefly says that he's interested in Apple Watch.