Apple Watch wasn't designed for serious athletes, but most people just want a reliable fitness tracker for basic, healthful workouts.

WatchDots wants to give you the ability to change the color of your bland Apple Watch Sport Digital Crown.

Reports of sticky Digital Crowns are coming in from Apple Watch owners. Some won't spin, some are too tight, and others just feel generally gunked up.

I don't know what planet this Apple Watch analyst is from. Probably the same Bizarro World as all the rest of them.

Apple has updated its Apple Store app to include support for the Apple Watch. Now from your Apple Watch.

Some market analysts are frustrated that Apple refuses to divulge Apple Watch sales. I think there's a very obvious reason Cook et al. are staying quiet.

Tim Cook has been spotted wearing a seemingly custom-designed, exclusive Apple Watch.

According to IHS iSuppli, Apple Watch Sport costs less than $84 to manufacture. But numbers can be misleading.

ABI Research has begun breaking down Apple Watch's S1 processor SoC, and they've made some notable discoveries.

Apple has reportedly been having issues with its Taptic Engine components, which now seem the main cause of Apple Watch delays.

Apple Watch is a hands-free device. Apple Watch is also a two-handed device. And Apple Watch is everything in between.

Yes, you can now get yourself a a gold plated Apple Watch so you can look and feel like you own an Edition starting at $650.

TAG Heuer will start selling a smartwatch for about $1,400 in October or November as the brand becomes Apple’s biggest Swiss competitor.

Because it's such an intricate, difficult device to produce, it's no wonder that Apple Watch margins are the lowest in Apple's entire product lineup.

In an unfortunate development, it seems that wrist tattoos interfere with Apple Watch's ability to accurately sense users' heartbeats.

We've been expecting it since day one, and now we've finally got Tamagotchi for Apple Watch. Unfortunately, it's not a very good port.

Bands, bands, bands. Is Apple cool with allowing third-party or is Apple going to drop the hammer on anyone who tries to take away a potentially large business?

Some developers are getting around the Apple Watch Faces ban by making apps that tell time. Per rule 10.7, these apps will be rejected.

Spy Watch, a game designed specifically for the Apple Watch, leads you through a variety of secret agency missions.

Apple shares an interview hosted by its fitness lead, Jay Blahnik, wherein he and Burns discuss how Apple Watch helped her prepare for the race.

While not yet allowed, third-party Faces on Apple Watch would enrich the overall ecosystem and user experience.

In today's Apple Watch Can't Do That, you'll discover photo sharing on the small screen isn't all it's cracked up to be. Actually, it isn't anything at all.

We have heard from several sources that Apple has shipped zero Space Black Steel Apple Watches to customers.