TAG Heuer will start selling a smartwatch for about $1,400 in October or November as the brand becomes Apple Inc.’s biggest Swiss competitor for connected timepieces.
TAG Heuer’s smartwatch battery will last about 40 hours, said Jean-Claude Biver, who heads the watchmaking activities of the brand’s owner, LVMH Moet Hennessy Louis Vuitton SE. The Apple Watch battery was designed to last 18 hours, though that can stretch out further if fewer functions are used.
This is going to be fun to watch. Right now, I don’t imagine this will be very successful. Remember, the watch can only succeed if a variety of pieces work extremely well together. Hardware, software, and services are the core of why the Apple Watch is off to a good start. That, and the fact that they have retail stores is going to be hard to beat.
Let’s not forget what the Tag Heuer CEO said just a few months ago:
We can’t produce the engine, the chips, the applications, the hardware — nobody can produce it in Switzerland. The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss.