A look at Apple Watch pairing animations with matching watches.

Which leads me to think: Are apps really the future of Apple Watch?

Reddit user, intensely, has posted a Web Archive link that shows how some people reacted to the original 2007 iPhone announcement.

This piece argues that if you buy an Apple Watch you'll be more inclined to buy an expensive "timeless" Swiss watch.

In terms of what the upgrade cycle might be, I think Spring 2016 is a great time to release the Apple Watch 2. Three reasons come to mind...

The value of Apple Stores can not be overstated.

The Apple Watch has the opportunity to be the authentication mechanism to nearly everything that requires a "key" or "scan."

This is by far the best piece I've read on Apple Watch. There are tons of little tidbits and the artwork created for this piece is absolutely incredible.

I do believe that China was carefully considered during the creation of this Watch. Just look at the red and gold version. That screams China.

I was reading through some Medium articles when I happened to come across this post titled Apple Watch Ads Highlight Their Lack of Vision.

Redditor, zduhac has posted a mockup chart showing every Apple Watch Sport paired with watch bands deigned to work with the stainless steel Apple Watch.

People have a hard time understanding Apple Watch. Here's why.

Perhaps the biggest Apple Watch paradox will be the device's ability to lessen distractions by increasing them across the board.

Android Wear is having a crisis of conscience, and Google might not know how to fix the platform going forward.

A nice theoretical walkthrough on how an Apple Watch user might benefit from wearing this device.

If you want to understand Apple Watch and all its potential to make your life easier, just look down next time you're out for a drive.

The Apple Watch app might be an advertisement, but so is about half of iOS.

This week, Ariel Adams from ABlogToWatch joins us to talk about Apple Watch and how the tech industry still doesn't quite understand exactly why people buy watches.

The Apple Watch UI might be intuitive and useful, but it's going to drive trypophobia sufferers crazy.

A lot of potential Apple Watch customers are expecting to buy third-party bands at launch next month. I'm not so sure they're going to be able to.

Apple's vision goes in complete contrast with tech nerds who often look at products only for their utility and not how it makes them feel.

Make your very own Apple Watch mockup to figure out exactly which case and Band sizes are right for you.