The company is not hitting its "break-even volume" of roughly 2 million Apple Watch units per month according to analysts.

Apple is all about helping its users stay fit. With Apple Watch's heart rate sensor, calorie counter, and pedometer, Apple is encouraging us to always take that next step.

Roy Murdock has written an essay on the Apple Watch. I really enjoyed reading this piece even though I tend to disagree with many of his points.

YouTube user, Ian Fann, has posted a video of what appears to be a Replica Apple Watch Link Bracelet.

Mark Miller writes an astute piece on why no other company has the resources, knowledge and expertise to pull of a wearable like Apple.

We're just over three months in since the Apple Watch has launched and many early adopters are finding that the Watch has helped motivate them to be healthier individuals.

Today, Apple revealed three new ads for the Apple Watch, each featuring a new theme called "Apps at a tap."

Below we've listed what we think are going to be the best features of watchOS 2.

It takes a network to weigh in definitively on a game-changing product like Apple’s timepiece. Fortunately, Medium has that network.

Three of Apple’s four top products being sold today took roughly 3 years before people were willing to consider it worth buying.

What seems odd and "dumb" to some people today, can easily be considered the norm in just a few years time.

Pundits will continue to say dumb things and it's likely that Apple will have a pretty successful product with the Apple Watch.

Tt's way, way too early to call the Apple Watch a flop. You truly have to give this product a few years before you can do that. As with all great products, things take time.

Rick Kelly writing on Medium on how his Apple Watch has changed his life.

Here’s how to automagically open doors at home or at work with a tap on your wrist.

Chris Welch from The Verge has posted and image of how Pebble's latest smartwatch, the Pebble Time, is being sold at Best Buy. The image highlights the exact reason why I believe the Pebble and other smartwatches are doomed to fail.

Writing for AnandTech, both Joshua Ho and Brandon Chester have put together the most insane, in-depth review of the Apple Watch that I've read so far.

Brian X. Cheng and Vindu Goel writing for the New York Times on how some app developers are waiting to see how Apple Watch does before developing apps for it.

The circular, non-Android Samsung Gear A is coming. And frankly, I hope it shows Apple Watch a thing or two.

Apple's belief that the "product sells itself" is hurting Apple Watch early on. That will be remedied in time, but Apple should still nip it in the bud.

Today, Apple is debuting four new Apple Watch ads showcasing the Apple Watch in several different scenarios.

Dan Frommer writing for QZ on why we simply shouldn't be calling the Apple Watch a flop, but that it makes sense that sales have somewhat declined, particularly because of the time of year.

The Digital Crown's function is integral to the Apple Watch UI. But its hardware isn't. And it's holding the wearable back.