I truly believe that the Apple Watch is not for techies or watch aficionados. Both make up a tiny percent of Apple's customer base. It's for everyone else. And that's what's driving both of these camps nuts.

Think about musicians, actors, professional athletes, or anyone else who we'd consider a celebrity. Which Apple Watch are they going to want?

This really makes you realize how far ahead Apple is when it comes to manufacturing at scale.

When Apple launched iPad in 2010, there wasn't a whole lot of perceived interest. But there were a ton of sales. With Apple Watch, history is repeating.

Compared to its best-selling (and less "crazy") competitors, Apple Watch's elite engineering and top-class form factors are clearly evident.

For all of its bells and whistles, maybe the first-gen Apple Watch is just supposed to be a great-looking piece of functional jewelry.

Asus doesn't get the point of Apple Watch Edition.

From chip design to retail, the Apple Watch embodies everything Apple has become known for.

Jony Ive and Marc Newson are speaking at this year's Condé Nast International Luxury Conference in Florence, Italy.

If you can't get to an Apple Store or just don't want to wait, use these resources to help you find the perfect Apple Watch and Band size for your wrist.

More and more I'm beginning to understand the Apple Watch and its existence. It's not going to replace the phone anytime soon. But it does have the opportunity to make our lives just a tad bit easier in the little ways we may not appreciate until we use it.

Remember, this is a fashion item as much as it is a computer-on-your wrist. Fashion changes frequently, especially when you account for the various seasons.

"It makes me feel like a Power Ranger."

“Anything in the price range of 500 francs to 1,000 francs is really in danger,” said Mock, speaking by phone from Biel, Switzerland. “I do expect an Ice Age coming toward us.”

As a user, you are only allowed to use a subsection of that total space for certain types of data. As confirmed with Apple, users are only allowed to store up to 2 GB of music on the Watch and up to 75 MB of photos for the Photos app.

Here's a small little tidbit regarding the IPX7-rated Apple Watch and how well it can stand up to water.

We've gathered a few hands-on videos of Apple Watch in action for you enjoyment.

The Watch is coming. 4.24.15

Canadian tech blog MobileSyrup provides an excellent Apple Watch gallery from today's Spring Forward hands-on segment.

Apple has released its official Apple Watch Sizing Guide, created to help you pick the most ideal Apple Watch build depending on your wrist size.

According to Apple, Apple Watch is built for "all day" and can last up to 18 hours as it performs various expected daily tasks.

Apple Watch Sport will come with two Bands, although their colors have not been confirmed.

Apple has published Apple Watch Band pricing for Sport and stainless models at its website.