Tim Cook: "In A Few Years, People Will Say How Could I Have Ever Thought About Not Wearing This Watch?"

Apple CEO Tim Cook, like me, thinks that in a few years time people will think about the Apple Watch much differently than they do today. In an interview with Jim Cramer on CNBC’s Mad Money, Cook said the company’s internal belief in the Apple Watch is akin to that of the original iPod and iPhone.

In a few years, we will look back and people will say, ‘How could I have ever thought about not wearing this watch?

Here’s exactly what I said almost a year ago:

The Apple Watch is experiencing its early days, but I think it’s going to go through a timeline similar to the iPod, the iPhone, and the MacBook Air. This is a whole new frontier for both Apple and the consumer. This is not just technology. This is technology you wear. And because this is all so new to us, it’s simply going to take time for us to fully grasp and accept it.

But that’s not the only reason why. Another reason, and I think the bigger reason, will be because in the years to come innovations will happen that will make the Watch far more compelling. The screen, the battery, the speed, the applications, and the sensors will all become noticeably better. Not only that, but the Watch will likely do things we haven’t thought of yet. It’s hard to say what that is today, but it’s bound to happen.

Personally, I think Cook will ultimately be right. What these products will be capable of doing in the years to come is going to be increasingly hard to ignore as just a “toy” as some people like to call it. The problem with most of these tech pundits is that they really have increasingly grown to have less patience with the time it takes to makes a product great. They’ve forgotten that this is a process and both we and Apple have a lot to learn.

Let’s also remember that Apple has sold an estimated 12-15 million units in the device’s first year on the market. They’ve already sold more, by revenue, than freaking Rolex. Yet this isn’t going to stop people from calling this unit a flop. You know why? For the same reason they said the iPod had “No wireless. Less space than a nomad” and was  “Lame” or because “no matter what you say Apple fanboys, the iPAD will be a flop.”

In the end, I encourage you to view this product in the same way you’d look a newborn. Everything starts off young and reliant on something else to get it going. In the Watch’s case, it heavily relies on the iPhone. But over time, this product will likely become more independent and will do things you couldn’t of imagined. It will take time, but I’m confident it will get there.