For all of its bells and whistles, maybe the first-gen Apple Watch is just supposed to be a great-looking piece of functional jewelry.

Asus doesn't get the point of Apple Watch Edition.

Apple Watch Edition may not have such a dire, destructive effect on the established Swiss industry, after all.

Apple Watch criticisms from the Spring Forward event floor are pedantic, misleading, and otherwise ill-considered.

From chip design to retail, the Apple Watch embodies everything Apple has become known for.

College Humor figures out why Apple Watch Edition exists.

Jony Ive and Marc Newson are speaking at this year's Condé Nast International Luxury Conference in Florence, Italy.

If you can't get to an Apple Store or just don't want to wait, use these resources to help you find the perfect Apple Watch and Band size for your wrist.

Gadget rental service Lumoid hopes to let customers try Apple Watch before buying.

More and more I'm beginning to understand the Apple Watch and its existence. It's not going to replace the phone anytime soon. But it does have the opportunity to make our lives just a tad bit easier in the little ways we may not appreciate until we use it.

Remember, this is a fashion item as much as it is a computer-on-your wrist. Fashion changes frequently, especially when you account for the various seasons.

"It makes me feel like a Power Ranger."

Fake Apple Watches are a thing. Get used to it.

Apple's unique economies of scale might explain the rationale behind Apple Watch pricing, the rumored Apple TV, and even the fabled iCar.

Apple's poor Spring Forward keynote might be explained by their reticence to tell users that Apple Watch is meant to reduce use of and reliance on iPhone.

Apple is sending invitations to developers to test their apps on final Apple Watch hardware.

Apple's special gold formulation could make 18-karat gold plated Apple Watches an Edition for the masses.

The Apple Watch iPhone app logo is not quite as elegant as Apple Watch itself.

“Anything in the price range of 500 francs to 1,000 francs is really in danger,” said Mock, speaking by phone from Biel, Switzerland. “I do expect an Ice Age coming toward us.”

The Apple Watch battery should last users about three years before needing to be replaced.

As a user, you are only allowed to use a subsection of that total space for certain types of data. As confirmed with Apple, users are only allowed to store up to 2 GB of music on the Watch and up to 75 MB of photos for the Photos app.

Here's a small little tidbit regarding the IPX7-rated Apple Watch and how well it can stand up to water.

I watched Apple's keynote with high hopes for some real Apple Watch insight. Unfortunately, I didn't get it.