Apple is hoping you take their retail employees' fashion advice seriously when you go in to purchase an Apple Watch.

People have a hard time understanding Apple Watch. Here's why.

Apple has officially announced the grand openings for its three dedicated Apple Watch shops located in high-end department stores.

Perhaps the biggest Apple Watch paradox will be the device's ability to lessen distractions by increasing them across the board.

If you want to try on Apple Watch Edition, Apple will let you. Even if you can't afford it.

Olio enters the high-end smartwatch race as one of the main competitors against Apple Watch.

Android Wear is having a crisis of conscience, and Google might not know how to fix the platform going forward.

Finding your desired Apple Watch combination at retail stores next month will be difficult. Preordering is your best bet.

Christy Turlington explains how Apple Watch might not need to be paired with iPhone for basic fitness tracking.

This potential gold source for Apple Watch might make a big splash with the company's Earth-first fan base. I can't wait for the Edition price to drop.

Clickbait artist Anna Peel writes that Steve Wozniak claimed Apple Watch will flop. But he never said that. He might even end up buying the Edition.

One of the most comprehensive cases for Apple Watch comes from a post in /r/Apple. Reddit user Sky-Pala will make you a believer.

Famous watchmaker Roger W. Smith believes that Apple Watch is bland. Did Apple make a mistake with Apple Watch Edition?

I have to admit, among the band adapters I've seen so far, the SteelConnect A seems like one of the better ones.

How well do Android Wear and Hyundai BlueLink work together? Not very, as you'll see when you read this review.

Think about when you're at the grocery store and you're carrying grocery bags in both hands. Imagine if you had to open the door to leave? Sounds crazy, right?

The dark UI of Apple Watch is a carefully considered design, but it serves several different purposes and has many advantages.

You can unlock the iOS 8.2 Activity app for Apple Watch without jailbreaking your iPhone.

The Swiss Watch market doesn't need the smartwatch market, and it's hurting itself by entering the race.

Siri responds to "What are you doing?" by talking about Apple Watch.

The Apple Watch Halo Effect is going to be much bigger than people realize. It's going to help grow the company past the $1 trillion market cap.

A nice theoretical walkthrough on how an Apple Watch user might benefit from wearing this device.