The more I think about it, the more I see the Watch as a digital concierge, capable of accomplishing a variety of tasks with a simple voice command.

If these numbers are true, then Apple has managed to sell more smartwatches in a single day than Android Wear has sold in its entire existence.

Watch as Danny Winget gives his initial impressions of the Apple Watch while comparing it to the Moto 360.

The people who are ranting about how "stupid" a $17K watch that will be "obsolete" in a few years probably don't understand the amount of disposable wealth some people have.

I'm convinced this thing is going to be huge. Really huge.

Here are some of our favorite Apple Watch stands so far. We'll keep updating this post as we find more!

Appel Stores around the world have begun to open up for the day and it appears that prospective Apple Watch buyers are lined up ready to try on the Watch.

Here Are All The Stores That Will Carry Apple Watch Edition.

In my mind, all of these reviews should have really been "first impressions."

The Apple Watch is basically a dumb external display for an iPhone. Here is 7 reasons why the Apple Watch sucks for games

Today, Apple issued a reminder stating that in-store previews and preorders will begin on Friday April 10 at 12:01AM PST, ahead of the April 24 launch.

Touch is a truly new frontier for consumer electronics. And it’s something that I believe is trying to make technology less about chips, RAM, and pixels and more about our interactions which each other as human beings.

The Apple Watch reviews are in and we've gathered the best one's we could find. Is this the one you should get?

The Gear A will come in two variants – a standard one with Bluetooth connectivity, and one with 3G and calling support (both variants should support Wi-Fi.)

Enter the NuDock – a beautiful and elegant LED lamp designed to charge both your iPhone and Apple Watch at the same time.

The merging of fashion and technology from distinct cultures seems, to me, inevitable in the near future.

A look at Apple Watch pairing animations with matching watches.

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle product launches.

Cook announced a major Apple Watch discount for employees: 50% off the aluminum sport models and stainless steel standard model.

Roughly 20 developers are coming to Apple's labs in Sunnyvale, Calif., each day in order to test their apps on the Apple Watch, doing so under intense supervision ahead of the device's launch, according to a new report.

Which leads me to think: Are apps really the future of Apple Watch?

Reddit user, intensely, has posted a Web Archive link that shows how some people reacted to the original 2007 iPhone announcement.

This piece argues that if you buy an Apple Watch you'll be more inclined to buy an expensive "timeless" Swiss watch.

Apple will begin dressing up the front of its stores with a new Apple Watch-themed promotion on April 10th to coincide with the beginning of in-store Apple Watch try-on appointments.