All About Apple Watch Edition
It sounds cliche, but the reality is that most people buying an Apple Watch Edition aren’t going to be terribly bothered by the notion that they will want to get another one 12-18 months down the line when an upgrade is available. Furthermore, there will likely be some third party willing to buy it for a few thousand dollars when they want to update, assuming they want to sell it. Gold is still gold, after all, and it has inherent value that will persist.
Bingo. The people who complain how a $17K watch will be “obsolete” in a few years probably don’t understand the amount of disposable wealth some people have. The people who buy this simply don’t care. It’s all relative.
The fact is, some people wouldn’t even consider wearing an Apple Watch if there wasn’t one priced high enough. Average people have a ceiling budget (won’t go over $x). Many wealthy people have a floor budget (won’t go under $x).