In a top-secret lab inside Apple HQ, several top companies are getting their Apple Watch apps ready with the help of Cupertino engineers.

The Kairos Watch has a valuable trick up its sleeve in the luxury market's rush to compete with Cupertino.

Apple Watch includes diagnostic port contacts inside it's lower Band receiver, and these might actually be used for accessories down the road.

The Apple stores have a month left to get ready for Apple Watch, and it's difficult to say exactly what their approach is going to be.

See that big thing on the back of Apple Watch? I don’t think that’s what you think it is.

Timekeeping is touted as one of the three pillars of Apple Watch, which isn't necessarily good news for its "revolutionary" status.

This week, I'm joined by former Apple designer Louie Mantia, as we discuss Apple Watch leading up to next week's Spring Forward keynote.

These five new ideas for Apple Watch underscore the subtle but important ways the new wearable can make our lives better and more impactful.

Quinn Nelson of Snazzy Labs dissects the (questionable) shortcomings of Apple Watch, but he still predicts strong sales and reasonable market adoption.

New site MixYourWatch.com has built an interface that lets you put any band on any Apple Watch so you can see exactly what goes best with the model you're going to buy.

Award-winning iOS developer equinux shares some insight on how coding for Apple Watch mandates a wholesale reconsideration of what it means for a wearable app to be truly useful.

In a survey of analyst expectation, Fortune finds that industry experts predict an average of 22.46 million unit sales of Apple Watch in 2015.

The problem I have with people jumping the gun on Apple Watch flopping is that none of these folks have used it yet.

The new wearable has earned Cupertino its 44th International Forum Design Gold Award.

You gotta love when companies like Huawei go out of their way to call the Apple Watch geeky and clumsy.

An ongoing Reddit survey from /r/Apple indicates that the stainless steel Apple Watch is the most desired version, but most folks don't expect to shell out more than $500 for the device.

Apple seems like they intend to sell a lot more Apple Watch Bands than Apple Watch units, which might be good news for non-Edition pricing.

Apple Watch will be the litmus test for the entire smartwatch and wearables markets. An entire product category hangs in the balance.

Some analysts think we've been getting the pricing all wrong on Apple Watch Sport.

The Pebble Time Steel in gold finish looks just like Apple Watch Edition (without all the dollar signs and the extra zeroes).

Our brand new Apps section is live, and we've got animated, interactive demos of tons of cool new apps. If you don't know what to expect from Apple Watch's awesome third-party developers, this is definitely the place to be.

It looks like you'll be able to spice up your Apple Watch Sport with a few of the more premium strap options (which you might actually need to do in case Apple prices the stainless versions out of reach of the majority of users).

Gene Munster of Piper Jaffray expects Apple Watch to cost $499 for the steel version and $4999 for the Edition. He also thinks that Edition will only sell about 10,000 units on the year.

The gold standard of the luxury watch industry helps explain why you probably won't be able to afford Apple Watch Edition.