It looks like you'll be able to spice up your Apple Watch Sport with a few of the more premium strap options (which you might actually need to do in case Apple prices the stainless versions out of reach of the majority of users).

The gold standard of the luxury watch industry helps explain why you probably won't be able to afford Apple Watch Edition.

Pundits and critics have both been struggling to identify Apple Watch's most obvious raison d'être, but they've been coming up empty. It turns out that there's a very good reason why.

Apple Watch Edition will be expensive. But will luxury watchmakers be able to create custom replica Faces and price them accordingly?

Pebble Time is raising millions of dollars on Kickstarter, but the wearable is not what the company says it is.

Apple Watch is redefining mobile communication through virtual touch.

The most common criticism we hear from Apple Watch skeptics is "I can do all that on my iPhone." But in saying that, they're focusing on all the wrong aspects of wearable computing, as Apple Watch seeks to solve a number of very distinct real-world problems.

Apple's being notoriously secretive with their new wearable, but the details they've let slip are quite compelling. To understand what Apple Watch does, you first have to understand what Apple Watch is.

All Apple Watch, all the time! WatchAware.com is finally live, and we're excited to be here. We've got a clear focus and mission, and we want to make sure you understand exactly what that is. So we wrote about it. Hello World!