If you're a Swiss watch manufacturer, this has to scare you.

Flickr user, Jared Sinclair, has uploaded a variety of Apple Watch Settings screens which provide an interesting look at how customizable the Apple Watch is as a product.

The more the Apple Watch is able to shorten certain interactions in your life, the more this product is likely to succeed.

Apple has detailed the Apple Watch's accessibility features for the vision and hearing impaired on its website.

Analyst, Kuo said mass production of Apple Watch started in March and should reach output of 2.3 million units by the end of May.

Today, Apple has updated its Guided Tours page to include more videos explaining some of the functions of Apple Watch

Some may focus on the fact that 52% of his respondents said they were "unlikely to buy", but I'm more facinated that nearly one in four people said they would "likely buy".

An image on Instagram shared by Designer Karl Lagerfeld's assistant, Sebastian Jondeau, shows an Apple Watch Edition with the one-of-a-kind gold Link Bracelet.

Apple’s watches are far superior in their finish to some of the watch brands they are going to end up crushing: the Movados, the TAGs and the Skagens of the world.

The Watch speaks plainly of itself and its success is therefore guaranteed.

Some of the most popular apps used on iOS will have apps ready for launch day and WatchAware has received screenshots and descriptions of how some of these apps will work.

When you compare this watch to, say, a Rolex or a Panerai, there's no question those manufacturers have a leg up on Apple.

As Apple continues to approve more Apple Watch apps following the device going up for pre-order late last week, a long list of healthcare companies are showing off apps for the Apple Watch.

I still can't wrap my head around how you can fully judge a new, never before seen product in just a few days.

The more I think about it, the more I see the Watch as a digital concierge, capable of accomplishing a variety of tasks with a simple voice command.

If these numbers are true, then Apple has managed to sell more smartwatches in a single day than Android Wear has sold in its entire existence.

Watch as Danny Winget gives his initial impressions of the Apple Watch while comparing it to the Moto 360.

The people who are ranting about how "stupid" a $17K watch that will be "obsolete" in a few years probably don't understand the amount of disposable wealth some people have.

I'm convinced this thing is going to be huge. Really huge.

Here are some of our favorite Apple Watch stands so far. We'll keep updating this post as we find more!

Appel Stores around the world have begun to open up for the day and it appears that prospective Apple Watch buyers are lined up ready to try on the Watch.

Here Are All The Stores That Will Carry Apple Watch Edition.

In my mind, all of these reviews should have really been "first impressions."