Keaton Keller has a great video showcased a gold plated Apple Watch. Check it out and tell us what you think!

Once reliable, The Verge seems to be conducting its smartwatch scoring on an anti-Apple grading curve.

I believe Siegler is exactly right. Most people, myself included, are not what you would call "hardcore" iPhone users.

We delve deeper into what the “Watch” is actually about (hint: it’s not timekeeping), it’s timed entrance in the market, medical science implications, Apple’s own occasional lack of ability to predict the future of personal technology and look forward to being able to shop for third-party bands.

According to Chipworks, Apple's S1 chip -- the processor at the heart of the Apple Watch -- was made using Samsung's 28-nanometer LP process.

The ability to accessorize Apple Watch simply taps into our desire to look good and feel different. And it’s something that’s going to fuel the Watch to become a very successful product.

Great perspective from Miller and much better than 90 percent of the reviews you may have read on some of the much larger tech sites.

It's starting to sound like "product director at Google" has a little more to do with Wroblewski's infographic than any attempt he might be making to honestly educate people.

With many models showing a July ship date, perhaps this new in-store pickup option could mean that you'd be able to order and pick up your Watch on the same day.

An interesting take from Joanne McNeil who argues that the Apple Watch is "not a fashion accessory" but rather "something hostile to our personal taste."

Apple Watch had been on my wrist this whole time … Even while I was being checked out in the ambulance.

The industry needs Apple to help define what a category should look like and what its priorities should be.

The Apple Watch is as much or as little of a necessity as you want it to be. So should you wait to buy version two?

If you don’t like taking your Phone with you during workouts or you like to analyse the data in detail, the Apple Watch is not a suitable replacement for a dedicated sport tracker.

Apple has just debuted an official program for third-party bands for Apple Watch.

If you have a Modern Buckle, you'll be able to inexpensively and easily install third-party Apple Watch Bands.

These are always fun to watch.

As we continue to make WatchAware your favorite source for all things Apple Watch, we've added some great ways for you to get all the best content.

According to Reserve, the company has been able to tap into Apple's build-in diagnostic port which allowing for faster charging as well as providing the Apple Watch with even more battery life.

Kovach's first line of this piece says it all "I don't think I can stress this enough: It's a watch."

We've rounded up the top 15 apps that are awesome on the Apple Watch. Let us know what you think!

WatchDots wants to give you the ability to change the color of your bland Apple Watch Sport Digital Crown.

A new video posted by developer Allen Wong demonstrates the first Apple Watch Tesla app capable of controlling the many functions available on a Tesla Model S.