TAG Heuer will start selling a smartwatch for about $1,400 in October or November as the brand becomes Apple’s biggest Swiss competitor.

Bands, bands, bands. Is Apple cool with allowing third-party or is Apple going to drop the hammer on anyone who tries to take away a potentially large business?

Spy Watch, a game designed specifically for the Apple Watch, leads you through a variety of secret agency missions.

Apple shares an interview hosted by its fitness lead, Jay Blahnik, wherein he and Burns discuss how Apple Watch helped her prepare for the race.

I found this piece particularly odd to be honest, starting with the headline. The Apple Watch is not intended to "run your life."

We have heard from several sources that Apple has shipped zero Space Black Steel Apple Watches to customers.

Below we've gathered the top Apple Watch tips for you. Enjoy!

Dingbel allows instant communication using just taps or double-taps, designed with the Apple Watch in mind.

Now that I’ve spent about 72 hours with Apple Watch, I’d like to share a few quick thoughts on what I think of the thing so far.

Apple has already rejected the first app that serves no purpose other than to allow people to make fart sounds from their wrist.

Jony Ive and Marc Newson discuss the Apple Watch with Suzy Menkes at the Conde Nast Luxury Conference.

A pulse oximter can be quite handy especially if you work out outdoors. Why hasn't Apple touted this feature?

Apple's charger is Qi-compatible, despite the fact that Apple has not been announced as a supporter of the Qi standard.

With the Apple Watch just starting to get into customers hands (or wrists), Apple has begun its marketing campaign with three new ads.

Will the Apple watch survive being submerged underwater? This Apple Watch waterproof test tells us everything we need to know.

Here's an Apple Watch Tip for you. Double-pressing the digital crown will bring you back to the last app you used. It's small, but helpful.

Here's An Animated GIF of Beyonce's Apple Watch Edition

According to Apple, these are the must have Apple Watch Apps.

If you're planning to build an Apple Watch app, bookmark this Apple Watch icons guide.

A more serene, peaceful way of absorbing the essence of Apple Watch is by listening to every adjective the illustrious Jony Ive has used to describe the device.

Watches take a beating unlike any other everyday carry item. How will Apple's gold, stainless steel, and aluminum finishes hold up to those beatings?

Apple has begun notifying Apple Watch pre-order customers in the U.S. and a few other first launch countries that their orders have shipped.