With the Apple Watch just starting to get into customers hands (or wrists), Apple has begun its marketing campaign with three new ads.

Will the Apple watch survive being submerged underwater? This Apple Watch waterproof test tells us everything we need to know.

Here's an Apple Watch Tip for you. Double-pressing the digital crown will bring you back to the last app you used. It's small, but helpful.

Here's An Animated GIF of Beyonce's Apple Watch Edition

According to Apple, these are the must have Apple Watch Apps.

If you're planning to build an Apple Watch app, bookmark this Apple Watch icons guide.

A more serene, peaceful way of absorbing the essence of Apple Watch is by listening to every adjective the illustrious Jony Ive has used to describe the device.

Watches take a beating unlike any other everyday carry item. How will Apple's gold, stainless steel, and aluminum finishes hold up to those beatings?

Apple has begun notifying Apple Watch pre-order customers in the U.S. and a few other first launch countries that their orders have shipped.

Apple has updated its "Guided Tours" page showcasing more videos on how to accomplish various tasks on Apple Watch.

The most fascinating this about this entire piece? The Edition won't be available at any stores. Why? It's on backorder.

While Apple's stock weather offering is probably sufficient for most people, Yahoo Weather simply looks better.

As pointed out, you won't get a new band in store. Instead, a new one will be ordered for you and shipped to your address.

"At Apple we don't look at the world through predetermined market opportunities. What we've done fairly consistently is try to invest tremendous care in the development of our products."

Great Apple Watch scratch test showing whether or not the ION glass will scratch.

Planning to buy the top end gold Apple Watch? Well if you plan on returning it, it won't be as easy as returning other watches.

Apple Watch pre-orders are being sent to centralized distribution points across the United States as couriers prepare the shipments to be delivered ahead of the wrist-worn device's launch on April 24.

Apple has published a new support page detailing how the Apple Watch is able to measure your heart rate.

This is a great review and shows how the Apple Watch can potentially help us become a little bit more healthier.

Doing some digging around the web, particularly on AliBaba, I've found more than a few "gold suppliers" offering Apple Watch replica bands.

Apple Watch all alone: what can it do? Not a lot -- it's mainly an iPhone accessory -- but there are some key things that it can handle on its own.

Apple’s design chief Jony Ive shows off the Apple Watch and an exclusive collection of never before seen Sport band colors.

The iPod, iPhone, iPad, and even the MacBook Air all went through the same growing pains. If the Apple Watch follows the same iteration path as those products, it's destined to easily be the best product in its class.