As pointed out, you won't get a new band in store. Instead, a new one will be ordered for you and shipped to your address.

"At Apple we don't look at the world through predetermined market opportunities. What we've done fairly consistently is try to invest tremendous care in the development of our products."

Great Apple Watch scratch test showing whether or not the ION glass will scratch.

Some analysts think Apple Watch 2 will offer an onboard front-facing camera for taking quick, easy selfies. I don't.

Does there need to be a Digital Crown for iPhone? One designer tries to make the case for the unlikely technological crossover.

Android Wear updated its capabilities to better challenge Apple Watch, but its new features are too superficial and pointless to make a difference.

Is the Apple Watch missed launch date really due to a new manufactory "made to order" philosophy from the mass production mavens in Cupertino?

Planning to buy the top end gold Apple Watch? Well if you plan on returning it, it won't be as easy as returning other watches.

While the gold Apple Watch Band is not yet available for consumer purchase, it's only a matter of time before the $50,000 combo hits the market.

Whether you're a beginner, veteran or someone just looking to get develop a routine, we've gathered the Best Apple Watch Fitness Apps for you.

The brands behind the big small apps of Apple Watch are struggling to address the unique creative potential of the new platform.

Apple Watch pre-orders are being sent to centralized distribution points across the United States as couriers prepare the shipments to be delivered ahead of the wrist-worn device's launch on April 24.

Apple has published a new support page detailing how the Apple Watch is able to measure your heart rate.

This is a great review and shows how the Apple Watch can potentially help us become a little bit more healthier.

Apple's Apple Watch sales strategy could be based on the 80/20 concept, where 80% of overall profits come from only 20% of total customers.

If Apple Watch were really primed to replace the password throughout the consumer tech industry, Touch ID would have already taken us halfway there.

Doing some digging around the web, particularly on AliBaba, I've found more than a few "gold suppliers" offering Apple Watch replica bands.

Apple Watch all alone: what can it do? Not a lot -- it's mainly an iPhone accessory -- but there are some key things that it can handle on its own.

Apple’s design chief Jony Ive shows off the Apple Watch and an exclusive collection of never before seen Sport band colors.

Here's a rundown of the top Twitter clients available for the Apple Watch.

Noodoe, a barebones "smartwatch" out of Taiwan, is amusingly billing itself as the "opposite of Apple Watch."

Matthew Miller, a.k.a. the Mobile Gadgeteer, went to an Apple Store, tried on Apple Watch, and bought a Garmin vivoactive instead.

A lot of us in the tech world are still trying to figure out what the Apple Watch is. Is it a watch? Is it a tiny iPhone strapped to your wrist? Is it something else altogether?

The iPod, iPhone, iPad, and even the MacBook Air all went through the same growing pains. If the Apple Watch follows the same iteration path as those products, it's destined to easily be the best product in its class.