Pundits and critics have both been struggling to identify Apple Watch's most obvious raison d'être, but they've been coming up empty. It turns out that there's a very good reason why.

The Reserve Strap might be the first Apple Watch battery booster available, but it's just the first of many you should probably avoid.

Tim Cook says Apple Watch can operate as a door-unlocking automobile key-fob.

Apple Watch Edition will be expensive. But will luxury watchmakers be able to create custom replica Faces and price them accordingly?

Pebble Time is raising millions of dollars on Kickstarter, but the wearable is not what the company says it is.

If Apple sells 12 million Apple Watch Editions per year, the company will consume almost a third of the world's current gold production.

Apple Watch uses a bezel-matched OLED display for a more seamless visual presentation.

Apple Watch is redefining mobile communication through virtual touch.

The Pebble Time smartwatch has set a Kickstarter record, but all it's really doing is proving the massive market for Apple Watch.

Analyst Trip Chowdhry believes Apple Watch will launch with 100,000 available apps, while users will keep an average of 100 apps on the device at any given time.

Apple's being notoriously secretive with their new wearable, but the details they've let slip are quite compelling. To understand what Apple Watch does, you first have to understand what Apple Watch is.

All Apple Watch, all the time! WatchAware.com is finally live, and we're excited to be here. We've got a clear focus and mission, and we want to make sure you understand exactly what that is. So we wrote about it. Hello World!