iMore's Apple Watch Survey

iMore has done what appears to be the largest Apple Watch survey to date. For two weeks in July, iMore was able to get over 8000 Apple Watch owners to take a survey to understand the usage of their newest wearable. Some of the findings have been truly amazing. Here are a few along with a graphic below.

Models purchased:

• 48% got space gray aluminum.
• 26% got polished stainless steel.
• 20% got silver aluminum.
• 4% got space black.
• Below 1% got yellow gold.
• Below 1% got rose gold.

The only surprising bit to me is that the polished stainless steel ranks second overall. I would have thought Sport would reign the top two spots, but it appears that more than 25% of owners really liked the most sophisticated look of the stainless steel.

Most important features:

• 98% say notifications are the most important.
• 84% say timekeeping.
• 77% say health and fitness.
• 72% say communications.
• 44% say Apple Pay and Passbook.
• 42% say information lookup (calendar, maps, stocks, weather, etc.).
• 23% say remote control or home automation.

This is also interesting. While I obviously use my Watch to tell the time, for me, it probably ranks a little lower. I’d put health and fitness as second personally. Still, look at how valuable most of these things are to people.

Apple’s Technologies:

• 99% use the Digital Crown, 82% use it daily, and 68% use it several times a day or more.
• 99% use Force Touch, 78% use it daily, and 31% use it several times a day or more.
• 95% use Siri, 50% use it daily, and 31% who use it several times a day or more.
• 88% use Dictation, 42% use it daily, and 26% use it several times a day or more.

Wow. A staggering 99% of folks use the Digital Crown with 82% of them using it daily. You hear that Andy?

This is seriously the most in-depth Apple Watch survey I have ever seen. You should really take a look at it and kudos to Rene Richie and the team at iMore for putting this together.