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PUMA FI

by PUMA SE
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PUMA FI

by PUMA SE
Computer meet foot. Since our beginnings, we have always tried to improve how performance shoes fit and this is the latest in that legacy.

Fit Intelligence is the result of years spent exploring, iterating and perfecting how digital technology can enhance the physical world.

Tiny computer processors control micro-motors.
Those micro-motors adjust cables inside the shoe that make it tight or loose.

All you have to do is swipe up on the shoe to tighten, or down on the shoe loosen it. Or you can control both using the app that is in your hand.

Fit Intelligence.
The future of performance fit.
Developer
PUMA SE