Whether it’s drinking more water, practicing mindfulness, improving posture or moving around more, we all have new habits we'd love to build. But day-to-day life can often distract us from our good intentions.

Elephant is the powerful, but beautifully simple, habit-changing app that gently reminds users to practice any new habit repeatedly throughout the day.

Simply tell Elephant the new habit (or habits) you’d like to build, choose how often you want reminding each day and then go about your usual routine.

Built for iPhone and Apple Watch, Elephant sends randomly timed visual cues or subtle vibrations to your device, prompting you to practice your desired habit until it becomes second nature.