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Go beyond the guesswork with hum by Colgate, smart toothbrushes and connected app technology that combine to guide you to brush better. Every time you brush with hum, sensors embedded in the handle track your progress and get to know your unique brushing style. The hum app uses that knowledge to provide personalized guidance to help you brush your best. All in the name of smiles. Get a brush with connections: -Brush better. Track the frequency, duration, and coverage of your unique brushing style to help you brush your best! -Guided brushing. Take charge of your daily oral hygiene with personalized programs that improve your brushing in real time. Make better brushing a no-brainer! -Reward yourself. Improve your brushing while earning points that are redeemable in the app’s shop for whatever items make you smile. These points give you added encouragement to keep you brushing your best, so you can enjoy rewarding results, every time you brush! -On or offline. With hum, you don’t always have to keep your phone by the sink. The hum smart toothbrush tracks your progress with or without the app open, so you never have to miss a beat—or a molar! -Enjoy your way. Fit hum into your life by choosing to use the hum by Colgate App, hum by Colgate Apple Watch App or save information to the Apple® Health App.-Smart reordering: Amazon Alexa can let you know when you need a replacement toothbrush head, or you can set up smart reorders so you always have brush heads when needed.-Headspace Partnership: bringing mindfulness to your daily brushing routine!