IDC: Apple Sold 4.1M Apple Watches In Q4

IDC is out today with new data on the wearable’s market including info on both activity trackers and smartwatches.

According to IDC, Apple sold roughly 4.1 million Apple Watches during the 2015 holiday quarter, giving it the #2 spot behind Fitbit, which sold 8.1 million units as was reported during their earning announcement yesterday.

Apple grew its Watch distribution, enjoyed holiday promotions, and drove the company’s overall ‘Other Products’ revenue during 4Q15. However, volumes for the quarter grew only slightly from the previous quarter and total revenues have yet to counterbalance the slowing growth and declines from the company’s other product categories. Expectations are higher for the next-generation Watch that can leverage the company’s platforms (HealthKit, ResearchKit, WatchKit, and watchOS 2) and connectivity capabilities.

If IDC is right, then Apple sold 1 million units less than what Strategy Analytics calculated last week. That reported only looked at the smartwatch category and did not include Fitness trackers. In fact, Strategy Analytics claimed that Apple sold more than half of the total smartwatch shipments during the holiday quarter, beating out sales of traditional Swiss watches.

IDC also estimate that Samsung sold about 1.3 million units during the same holiday quarter and only 3.1 million units for the entire year of 2015. Unfortunately, everyone else including Motorola, Huawei, and even LG didn’t make the list and have grouped under “other.”