The Verge Doesn't Understand Precious Metals

James Vincent actually wrote an article titled Samsung’s gold Gear S2 smartwatch ships for a fraction of the price of Apple’s for The Verge, but I found this part particularly hilarious:

The Korean electronics company announced the “global launch” of its Gear S2 Classic today, with the watch — including its 18k rose gold and platinum variations — going on sale in new markets starting with China. Samsung hasn’t provided a detailed breakdown of availability and prices, but we’ve seen the gold and platinum variants of the S2 Classic available for preorder for €480 in Europe. That’s around $520, although Samsung hasn’t confirmed this information yet.

This price tag might seem unusual at first glance, especially compared to Apple’s rose gold smartwatch, which can set you back as much as $17,000 dollars. However, the difference is to be expected when you consider how much precious metal you’re actually buying: Samsung’s gold is just plating on top of the Classic’s stainless steel body, while the Apple Watch Edition is solid gold.

If Vincent understands that the gold S2 is plated and the Apple Watch is custom made solid 18K gold, why even write the article? Why write that headline? It makes no sense. Of course a plated watch is going to cost a whole lot less than a solid gold one. Look at any piece of jewelry out there that’s plated versus solid. It’s always way, way less. Heck, even look at the normal watch market and compare a solid gold watch a plated one. It’s often tens of thousands less.

Here’s a 18K plated Burberry watch compared to a 18K sold gold Rolex

I just can’t seem to understand why articles like this are written. Are these guys that desperate to write anything about Apple?