Shift Band by Edgegear Shifts the Orientation of Your Apple Watch

Athletes are always looking for new gear to help improve their performance, and the Apple Watch has been one of the latest products at helping them achieve better results. The only problem, at least according to Edgegear, is the placement on the wrist.

Designed in Norway, the Shift Band by Edgegear is a band that moves the placement of the Apple Watch from on top of your wrist to an area just below your thumb so that you can easily see information without having to list your arm up. According to founders James Gilmore and Andrew Green, the band weighs about 50% less than the typical sport band and provides an a better fit as well. It has an adjustable straps that fits small to large sized wrist and comes with three loop sizes to choose from to help ensure a fit that goes on and off easier than any traditional band.

The company’s Kickstarter campaign has 14 days left and works with a variety of watches including the Apple Watch, Pebble, and Garmin.