Apple Watch Is Being Severely Underestimated

Neil Cybart writing for his website Above Avalon:

With Apple Watch supply improving dramatically beginning in June, Apple has been expanding Apple Watch distribution at an unprecedented rate. From both a geographic and retail point of sale perspective, the Apple Watch is now available at many more locations across the world. While this doesn’t necessarily suggest that Apple Watch demand has dramatically improved since launch, it does tell us that many more potential consumers are in a position to be introduced to Apple Watch. From Apple’s perspective, the hardest part of selling Apple Watch is getting it in front of customers to try out and purchase. The more options and alternatives at the consumer’s fingertips, the better. The Watch can now be bought not only at Apple Stores, but also at select third-party electronics stores in a few countries, including Best Buy in the U.S. A few mobile carriers have begun to sell the device, and we are now seeing the first big box retailers sell Apple Watch. It would appear the goal is to build out the Watch’s retail availability in order to have a successful holiday shopping season beginning in November. The following two exhibits highlight the expanded geographic expansion for Apple Watch as well as the additional retail locations in the U.S.

Watching Apple continue to expand the Apple Watch’s retail availability has been nothing short of amazing. What started out as online only less than 6 months ago, has expanded to some of the biggest retailers in the country including places like Best Buy and Target. Not only is Apple targeting big box retailers, but they’re also targeting the finest jewelry stores to sell the Edition. Who else is doing this? Nobody.

Cybart makes a great case that the Apple Watch is seriously being undderapperacited and that it’s destined to do incredibly well over the coming years. I happen to agree, despite some of my first-generation frustrations.

You should really give this article a read and then listen and subscribe to Cybart’s podcast. It’s one of my favorite Apple podcasts.