Desperation Setting In For Tim Cook, Apple Watch?
This afternoon’s Apple event offered further hints that the much-hyped watch has disappointed. The first has to do with sequencing. As the first product discussed, the Apple Watch was the undercard, the warm-up act for Apple’s more popular offerings. More notable, though, was the substantively fuzzy, but otherwise extravagant language Apple executives used when discussing the watch. “For many people, the Apple Watch has been life-changing!” Cook said at one point. “We’re on an incredible pace of innovation!”
Pfft.
A few things to consider:
One, while Tim Cook is, as Andersen points out at the source, “super awkward,” that’s just his nature on stage. He’s not Steve Jobs. Big whoop. Two, Apple Watch led the event because it just had its own dedicated keynote and was receiving the least notable upgrades/updates out of anything else presented. So, you know, duh. Three, Apple always uses “extravagant language” to describe everything they make (which is understandable, since everything they make is pretty darn extravagant). Four and finally, Apple knew their wearable would constitute a snowballing category and require a years-long sales and integration strategy. No, the numbers aren’t staggering under five months in, but they’re good enough. And they’ll continue to get better.
I’ve said it before and I’ll say it again: Apple Watch can’t fail.