Are You Ready To Browse Amazon From Your Wrist?
Though online retailer Amazon wasn’t among one of the many applications Apple introduced this week as coming soon to its new wearable device, the Apple Watch, the company does have an Apple Watch version of its mobile shopping app in the works, we understand. The shopping app will allow consumers to search for products and even buy them from their wrist using Amazon’s 1-Click ordering system. …
In fact, our understanding is that the Apple Watch version of the Amazon shopping app will operate just like the current Amazon app for Android Wear. That means it will support the ability to search for items using your voice, save products to your Amazon Wishlist, and even the ability to check out quickly using Amazon’s 1-Click ordering.
No thanks.
This rumored Amazon App is Exhibit A in the argument that not all major companies will have the business model or infrastructure to pull off a legitimate Apple Watch experience. On the landing page for their Android Wear offering, Amazon says that you can “shop millions of products from your watch.” I can’t think of a more frustrating shopping experience than that (even compared against real, physical trips to my little burg’s delightfully bankrupt, graffiti-filled mall). Amazon, with all its images, reviews, and ratings, is a as much a product research hub as it is a storefront, and while 1-Click ordering is useful, it doesn’t translate well to Apple Watch for the simple reason that, before you ever get to 1-Click, you’ve got to do a lot of searching, scrolling, and reading. The ten seconds Apple Watch saves you from having to dig out your iPhone won’t be worth the several minutes of extra effort such a pointlessly detached, miniaturized endeavor will require.
[Image via TechCrunch]