Apple Poised To Define Wearables Market
The number one problem with most wearables is that no one wants to wear them. Apple rightly addressed this problem first, and it’s fascinating how we in the industry all just kind of wrote it off as some sort of dalliance with the fashion world. In fact, anyone seeking success in the category would have no choice but to do the same.
Moreover, it’s difficult to think of any company other than Apple that has the capability of designing desirability. It’s not just a matter of taste, but also manufacturing, and here Apple is unmatched. The company’s operations are one of its biggest advantages, along with retail stores that will enable something as basic and critical as trying the watches on in a way that other manufacturers will struggle to match.
I agree with much of what Thompson says. Cook often uses the phrase “only Apple” to describe Apple’s hardware, software, and services, and it couldn’t be more true in this product. I’ve said it in the past on ResolvePodcast, and I still believe it to this day: Apple Watch covers every discipline Apple has mastered in the past decade. From chip design to aesthetics to retail, the Apple wearable embodies everything Apple has become known for. The Apple wearable is wearable.
And it’s all on your wrist for everyone to see.