Users Wearing Apple Watch Take iPhones Out "Far, Far Less"
Matthew Panzarino, TechCrunch:
After these discussions, it seems certain that the Apple Watch will shortly be the primary way you access your iPhone during the day.
People that have worn the Watch say that they take their phones out of their pockets far, far less than they used to. A simple tap to reply or glance on the wrist or dictation is a massively different interaction model than pulling out an iPhone, unlocking it and being pulled into its merciless vortex of attention suck.
One user told me that they nearly “stopped” using their phone during the day; they used to have it out and now they don’t, period. That’s insane when you think about how much the blue glow of smartphone screens has dominated our social interactions over the past decade.
A huge part of the use case built into Apple Watch is that it will serve to distract you less when compared to your regular smartphone habits. Most people have no frame of reference to understand the all-encompassing nature of this perceived “first world problem,” so they have a hard time being as enthusiastic as the folks who actually think about these things. But once it’s folded into their daily routines, though, they’ll wonder how they ever lived without it. If Apple does a good enough job displaying notifications and Glances and pushing lightweight, quick interactions, not only will our attention spans and iPhone batteries last longer, but we might actually enjoy our lives — and each other’s company — a lot more.